Creatively Magnify Your Small Business
Published August 8, 2012 | 
In a slow economy small businesses must struggle to keep up with their competitors and sometimes to just break even. Online there are so many different tips for what you can do to pull through these difficult times, but it really depends on the type of small business you own. Figuring out how to bring in new clients is about marketing in a way that highlights the aspects of what makes your small business an essential to your intended market. This isn’t always easy because you may have what feels like a very average small business. For example if you own a bakery, you may feel as though there are tons of other bakeries that make the same type of pastries or other baked goods that you do.
One of the most basic steps to giving your small business an advantage over others, is remembering to give yourself regular evaluations. If you really want to change the way your business is received, you should reflect on it with an honest and open mind. Make a list of the most positive and negative aspects of your company, and use this information to start thinking of creative ways to improve upon the negative while accentuating the positive.This process of reflection may surprise you because it forces you to take the time to think critically about all aspects of your business and not just a select few. Also make sure to write down ways that your business may be able to save a bit of extra money, this might entail doing a bit of online research into tax deductions or credits. The infographic below was one online source that I found particularly insightful for small business to know about the new 1099K tax form. It’s nice because it simplifies some very complex and confusing information into a infographic that is easy to understand in detail and yet quickly process.
Overall, I strongly feel that the greatest skill a small business can rely on in this slow market is creativity. If you can learn to see your own business in a new light, it will allow you to help others see it that way too.
This infographic made by outright.com shows how the new 1099-K affects small businesses.
Brought To By Outright.com
Educating People on Social Media Optimization
Published March 6, 2012 | Maximizing Social Media for Awareness and ROI
Social Media
From starting revolutionary uprisings to changing the direction of venerable businesses, Social Media has permanently changed the way we communicate. Social Media has become an intrinsic part of many of your customers’ lives, and an effective Social Media Optimization (SMO) strategy should be an essential part of your overall marketing strategy. Consorte Marketing’s Social Media Optimization Services will essentially close the emotional gap between your company and your customer. Our methods will facilitate your existing marketing efforts and will drive traffic to your website, increase customer conversion and profitability, and ultimately give your company an exalted presence on the web.
Social Media Presence
Consorte Marketing will establish a solid Social Media Presence for you on all of the major platforms like Twitter, Facebook, Google+, YouTube, Tumblr, Flickr and Pinterest plus popular blogging platforms such as WordPress and Blogger. We will not only design and create your company’s profile on each of these social networking sites and blogs, but we will also help you maintain your presence on them. We will work with you on creating messaging strategies and content that engages your audience, allowing valuable relationships with your customers to flourish. Consorte will post, monitor and respond to any query on your Social Media Sites, keeping your various Social Media streams relevant and appropriate for your audience.
In addition, Consorte will turn each of your pages into an “online newsroom”. Through your “online newsroom” your customers, no matter which platform they use, will have the opportunity to be well-informed of your existing products and services, future product launches and upcoming special events.
Social Media Analysis & Optimization
Consorte Marketing will also acquire data and provide analysis of your Social Media Presence in order to see which strategies work and which don’t. We will continually work with you in order to optimize your strategy so that you get a ROI. Our analysis tools will give you insight into questions such as: How many leads are my Social Media profiles and blog generating? Who are my number one fans, and how can I reward them? How much traffic have social Media profiles and blogs generated for my website?
Contact Consorte Marketing today to find out exactly what you need to take control of your brand’s online identity.
Teachers Turn to Unique Classroom Displays
Published November 16, 2011 | Whether you’re looking to decorate a classroom, adorn a science fair, or simply facilitate student learning, displays and banners are great tools for decorating and demonstrating in a classroom.
For teaching a class or advertising an event, using a pop up stand allows you to display a fully customized and professional informational sign. The signs are simple to assemble, easy to order, and the customization process is intuitive. For busy professionals, pop up stands are a great tool, both in and out of the classroom.
Vinyl banners fulfill a similar function to the pop up stand, boldly advertising your idea. Banners are a great way to catch and maintain attention, and work great in a cluttered classroom setting. Banners are perfect for displaying images of the solar system, explaining the changing seasons, or featuring the alphabet. No matter what age your students are, banners are a great tool for teaching and encouraging. They are easy to hang and remove, and perfect for seasonal decoration.
Finally, when assigning projects to your students, trying to explain complicated phenomena, or simply displaying information in a professional and unexpected way, using trade show displays helps to catch the wandering eyes in your classroom. These displays are used in every format from professional settings to science fairs, and for good reason! They quickly display information and allow you to divide and display important information.
Using banners, pop ups and trade show displays helps to grab students’ attention and allows you to teach effectively.